To understand and explain about the franchise system and the key terms in franchising.
Classroom – Lecture, interactive group discussion and presentation.
En Mohd Fuad bin Halim
Franchise Marketing is designed to provide understanding and guidance to franchisors and franchisee to strengthen their brand and establish effective marketing strategies for their business.
Franchise Management is designed to provide fundamental understanding on franchise recruitment and managing dispute in franchisor-franchisee relationship.
Franchise Financial Management is designed to provide the franchisors and franchisees a practical insight in managing their business financial, starting from familiarizing with the financial statement, analyzing it for planning and control and also applying some financial management concept to improve profitability.